"The advantage of e-mail advertising is that the advertisement is shown only to those who are interested and not sent to those who are not interested. The advertised product or service is more likely to be purchased by those who read the e-mails. Since it is viewed by a limited number of people, the returns are less than search engine advertisements."
MANAGEMENT OF YOUR BUSINESS' E-MAIL MARKETING PROCESSES
Users must have permission
The list should be examined thoroughly and divided into classes.
The content should match the interest level of the buyers
It should be an effective title suitable for the content.
Effective and eye-catching headlines should be used
Templates should not be used fixedly, they should be changed; a template suitable for the product should be used.
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Do not persistently send emails repeatedly for the same product.
Social media account information should be included in emails.
Sending time is important for the e-mail to be read. The time should be chosen carefully.
There must be guidance that will take the potential customer into action.
Email sending frequency should be planned. It should not be too frequent or at too long intervals.
Email templates must be mobile friendly
Oppressive terms and directions should not be used for sales.
There should be no content that can be seen as spam
Emails should not be sent again to those who have been removed from the list.